Founding Partners

Mike McKenna
Managing Partner 

Mike is the former President, CEO and Chief Creative Officer of Marsteller, the corporate storytelling arm of Burson Marsteller.

He has held senior management positions at BBDO, Grey, Citigate, and Young & Rubicam.

Charlie Cuneo

Charlie has a career that spans business, government and nonprofit work with extensive experience managing international commercial and technology enterprises in a number of industries. From entrepreneurial start-ups through Fortune 500 corporations.

He earned an MBA from Harvard Business School and a BA from Yale University, where he was managing editor of the Yale Daily News.

Dave Greeley

Dave has led creative departments at Fidelity’s Waterstreet, Larry Miller, and iXL, at one time the world’s second largest web strategy and development firm. He has served as CMO of various venture-backed firms and continues to consult directly with clients.

Previously, he was a group creative director at the Boston office of BBDO and at Ingalls.

Peter Ortali

Peter is our lead brand designer, he has created branding for xG Health Solutions, HealthSmart, Ransom Everglades School, Austin Prep, The Pennington School and The Association of Chiropractic Colleges.

Peter led the creative practice of eCRM consultancy Digital Lighthouse where he was responsible for creating internal and external websites for many of Wall Street‘s largest firms. He has held senior creative positions at N.W. Ayer and Young & Rubicam.


Joseph Cerro

Joe loves working on the difficult challenges—the ones that get solved by understanding the hard facts on the ground and by developing the kinds of strategies that reshape the landscape…in your favor.

Joe’s analyses and advice have helped global companies like Bayer to make winning, multi-billion dollar decisions. That’s why Vertex Pharma asked Joe to help them to develop concepts for social media, mobile apps, and wearable telemetry devices.

Roland Adams
Higher Education Advisor

For 35 years, Roland has developed award-winning communications programs for leading academic institutions.

An expert in all areas of collegiate marketing and communications, he has advised two presidents of the University of Texas at Dallas; a dean of Vermont Law School; three presidents of Dartmouth College; and three presidents of Bates College.

Brenda Colangelo McKenna
Media Planning

Prior to forming BCM, Brenda developed media strategies for Fortune 500 companies at Lord, Geller, Federico, Einstein and Marquardt and Roche.

In addition to expertise in traditional and online media planning, she is known as a particularly tough negotiator.