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For those of you who have been following the story thus far, James Farm Creative was the firm I founded in my Vermont barn after leaving as head of Burson-Marsteller’s advertising arm.

My intention was to fill a gap I’d often noticed on Madison Avenue for a group that could operate in the spaces between Agencies of Record when something unusual or time-sensitive came up.

To do this I draw upon a roster of experienced experts who contribute as the job requires. I called James Farm an Agency of Opportunity. That really rang a bell with our first clients–and continues to.

Since it’s founding, JFC has consulted with The Coca-Cola Company, launched xG, a $50MM healthcare start-up, and worked on CSR programs for Brown-Forman and helped several non-profits communicate with private sector skill and discipline.

Now it’s time for another evolution. We’re rebranding ourselves as McKenna and Partners.

Charlie Cuneo has become our COO. A lifelong friend, Charlie has an extraordinary background in sales and marketing.

He joins Peter Ortali, Dave Greeley and me as founding partners.

McKenna and Partner’s center of operations has moved from the barn in Weybridge, VT to Boston’s Faneuil Hall. We’ll continue to create purpose-built teams from a growing circle of specialists, and be better able to handle even larger projects. Finally, we are now affiliated with 21:12 Communications of London, a Porta Communications company. This relationship gives us and our clients an active presence in Europe, the Middle-East and Asia.

McK&P is all about senior involvement and deep dives, from concept to completion. If you think we might be right for you, please call me. We’ll both know if the fit is right and work things out from there.